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See how The Times uses Electric Twin to understand their audience better ↗

Help the world make
better decisions

See our open roles below. Or send an email to hiring@electrictwin.com for a speculative application

See our open roles below. Or send an email to hiring@electrictwin.com for a speculative application

See our open roles below. Or send an email to hiring@electrictwin.com for a speculative application

See our open roles below. Or send an email to hiring@electrictwin.com for a speculative application

See open roles

See open roles

See open roles

The Electric Twin team

At Electric Twin, we believe in a future where understanding human behaviour helps you improve the world.

We are building a synthetic audience platform to help people make better decisions. A platform  you can ask, test and push, all while grounded in real data about your own users.


We believe decisions about people should be made with evidence, not guesswork.

Come join us in owning the future, 

At Electric Twin, we believe in a future where understanding human behaviour helps you improve the world.


We are building a synthetic audience platform to help people make better decisions. A platform  you can ask, test and push, all while grounded in real data about your own users.


We believe decisions about people should be made with evidence, not guesswork.

Come join us in owning the future, 

Alex Cooper
Dr Ben Warner

Alex & Ben

Co-Founders, Electric Twin

How we think

A Theory of Everyone by Michael Muthukrishna, book cover

A Theory of Everyone

by Prof. Michael Muthukrisha, Science Advisor at Electric Twin

The central thesis of the book is that people are shaped by what their culture taught them. And cultures have patterns you can actually measure and therefore predict. It’s the foundational idea at the heart of Electric Twin’s engine

Read the book

How we operate

1

Own it

Take responsibility. Nothing here is someone else’s problem, and we go the extra mile to get things done

2

Win together, lose together

We’re a sports team, not a family. We achieve together, and we hire people who genuinely excite us

3

Eyes on the prize

We have relentless focus on what matters, and we don’t get distracted by what doesn’t

4

We’re architects

We build for the customers outside the building, not the opinions inside it

5

Don’t be a d*ck

We’re kind, direct and treat each other as adults. And we have a laugh along the way

6

Trust your instincts

We trust things that emerge.
We operate with just enough structure to move fast, not more

Benefits & perks

Good people deserve good support. Here’s ours

🩺

Private health insurance

Bupa, with option to add dependents

💷

Pension scheme

Matched 4-8% contributions

📈

Share options

EMI scheme for all full-time staff

🌴

Unlimited time off

Take what you need to rest

🏡

Work from anywhere

We support remote stints, just plan ahead

🚲

Cycle to work

Save up to 40% on a new bike via  your salary

📚

£1,000 L&D budget

Annual, yours to spend as you see fit

🏢

Office-first but flexible

Soho HQ, flex when you need

Small team. Serious bench

Alex Cooper, CEO & Co-Founder

Alex Cooper

CEO & Co-Founder

Helped build the UK’s Covid testing programme, commanded task forces in combat operations, worked with amazing soldiers across the world

Helped build the UK’s Covid testing programme, commanded task forces in combat operations, worked with amazing soldiers across the world

Dr Ben Warner, Co-Founder and Data Science Lead

Dr Ben Warner

Co-Founder, Data Science Lead

Data scientist. Former Advisor to the Prime Minister on Digital and Data. Before Electric Twin, helped build Faculty AI

Data scientist. Former Advisor to the Prime Minister on Digital and Data. Before Electric Twin, helped build Faculty AI

Leanne Tomasevic, Insights & Strategy
Leanne Tomasevic, Insights & Strategy

Leanne Tomasevic

Insights & Strategy

ExCo at Instinctif Partners, a 350+person consultancy, leading insights for L’Oréal, Vodafone, and Minecraft. MRS Fellow. Once had her art hung in the National Gallery of Victoria

ExCo at Instinctif Partners, a 350+person consultancy, leading insights for L’Oréal, Vodafone, and Minecraft. MRS Fellow. Once had her art hung in the National Gallery of Victoria

Yoanna Peneva, Senior Research Engineer

Yoanna Peneva

Senior Research Engineer

ex-Morgan Stanley, statistical-arbitrage hedge fund quant, sports trader and one of the few Betfair users successful enough to pay the Expert Fee Charge

ex-Morgan Stanley, statistical-arbitrage hedge fund quant, sports trader and one of the few Betfair users successful enough to pay the Expert Fee Charge

Rob Cherry, VP of Engineering

Rob Cherry

VP of Engineering

Scaled Pando 2→20 engineers, shipping AI-enabled healthcare SaaS. Took Hintsa from coaching to enterprise SaaS, B2B adoption 20%→80%. Mad about sci-fi and cycling

Scaled Pando 2→20 engineers, shipping AI-enabled healthcare SaaS. Took Hintsa from coaching to enterprise SaaS, B2B adoption 20%→80%. Mad about sci-fi and cycling

Afonso Lopo de Carvalho, Senior Software Engineer

Afonso Lopo de Carvalho

Senior Software Engineer

Computer scientist who built a top-10 App Store social app and engineered scalable systems at the NHS & Virgin Media O2

Computer scientist who built a top-10 App Store social app and engineered scalable systems at the NHS & Virgin Media O2

Jordan Smith, Software Engineer

Jordan Smith

Software Engineer

Ex-founder, background in

information theory and computational statistics at Cambridge. Found in the mountains when OOO

Ex-founder, background in

information theory and computational statistics at Cambridge. Found in the mountains when OOO

Karolina Haley, Product Design Lead

Karolina Haley

Product Design Lead

Karolina creates meaningful, human-centred products and services. Solving complex challenges through design, data and AI

Karolina creates meaningful, human-centred products and services. Solving complex challenges through design, data and AI

Dr Matthew Phillips, Product Manager

Dr Matthew Phillips

Product Manager

Founded a VC backed startup via Entrepreneurs First. Published 6 papers world-leading journals across AI and Neuroscience. Avid chess player

Founded a VC backed startup via Entrepreneurs First. Published 6 papers world-leading journals across AI and Neuroscience. Avid chess player

Dr Cian Judd, Research Engineer

Dr Cian Judd

Research Engineer

PhD computational neuroscience, Behavioural Data Science Consultant for Fortune/FTSE 500 businesses

PhD computational neuroscience, Behavioural Data Science Consultant for Fortune/FTSE 500 businesses

Kat Wendelstadt, Marketing

Kat Wendelstadt

Marketing

2x Founder. 4x venture-backed CMO. Built and sold a healthcare company in Brazil. Once flew in zero gravity (sort of)

2x Founder. 4x venture-backed CMO. Built and sold a healthcare company in Brazil. Once flew in zero gravity (sort of)

Doug Waddilove, Head of Sales

Doug Waddilove

Head of Sales

ex-MongoDB. Degree in Engineering and a decade of experience in tech sales. Lover of endurance sports, the Springboks and biltong

ex-MongoDB. Degree in Engineering and a decade of experience in tech sales. Lover of endurance sports, the Springboks and biltong

Andy Bailey, Science Lead

Andy Bailey

Science Lead

Former head of trading desks at Barclays and Merrill Lynch and the Global Head of Currency Options at TD. Andy also holds two masters in Maths and AI

Former head of trading desks at Barclays and Merrill Lynch and the Global Head of Currency Options at TD. Andy also holds two masters in Maths and AI

Prof. Michael Muthukrishna, Science Advisor

Prof. Michael Muthukrishna

Science Advisor

Professor of Economic Psychology, LSE and NYC. Author of A Theory of Everyone (MIT Press, 2023). Co-founder of the London School of AI

Professor of Economic Psychology, LSE and NYC. Author of A Theory of Everyone (MIT Press, 2023). Co-founder of the London School of AI

Nahida Chiki, Chief of Staff

Nahida Chiki

Chief of Staff

ex-McKinsey consultant, ex-Improbable engineer. Former impact investor at Global Innovation Fund focused on East Africa

ex-McKinsey consultant, ex-Improbable engineer. Former impact investor at Global Innovation Fund focused on East Africa

Dr Sam Maddock, Research Engineer

Dr Sam Maddock

Research Engineer

Computer Scientist with a PhD in Privacy-preserving Machine Learning and Synthetic Data. Previously applied research at Meta, scaling Generative AI methods for structured data

Computer Scientist with a PhD in Privacy-preserving Machine Learning and Synthetic Data. Previously applied research at Meta, scaling Generative AI methods for structured data

Harry Smith, Product Engineer

Harry Smith

Product Engineer

Founded a startup acquired by a utility company, worked in cybersecurity with research presented at GCHQ, and was an Electric Twin client before joining the team

Founded a startup acquired by a utility company, worked in cybersecurity with research presented at GCHQ, and was an Electric Twin client before joining the team

Jack Grylls, Operations

Jack Grylls

Operations

British Army background with across government crisis response experience. Has spent the last 4 years running the length of all the London Underground Tube Lines

British Army background with across government crisis response experience. Has spent the last 4 years running the length of all the London Underground Tube Lines

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