Creative testing
Understand how your audience might respond
Test images and videos, iterate and launch with confidence
Creative testing
Understand how your audience might respond
Test images and videos, iterate and launch with confidence
Creative testing
Understand how your audience might respond
Test images and videos, iterate and launch with confidence
Most creative campaigns launch untested. Yours doesn’t have to
Most creative campaigns launch untested. Yours doesn’t have to
Most creative campaigns launch untested. Yours doesn’t have to
Video testing
Find out what works in your video
Understand what stands out and whether your message comes through
Compare responses across different audience segments
Test early ideas, storyboards and rough cuts through to finished videos
Video testing
Find out what works in your video
Understand what stands out and whether your message comes through
Compare responses across different audience segments
Test early ideas, storyboards and rough cuts through to finished videos
Video testing
Find out what works in your video
Understand what stands out and whether your message comes through
Compare responses across different audience segments
Test early ideas, storyboards and rough cuts through to finished videos
Understand your audience
Understand what’s behind the reaction
Explore reactions to your creative in a synthetic focus group
Ask follow-up questions to understand the attitudes and values behind responses
Use what you learn to refine your message
Image testing
Find the creative your audience prefers
Compare images, ad concepts and design variations
See which options different audience segments prefer
Refine your creative before committing campaign budget
Image testing
Find the creative your audience prefers
Compare images, ad concepts and design variations
See which options different audience segments prefer
Refine your creative before committing campaign budget
Image testing
Find the creative your audience prefers
Compare images, ad concepts and design variations
See which options different audience segments prefer
Refine your creative before committing campaign budget
Case study
Subscriptions up 7% at The Times, with messaging informed by Electric Twin
The Times tested messages with three customer groups to understand which resonated most. The findings helped the team choose a new slogan as part of its work to grow subscriptions.
Read the full case study
“The tested initiative ranked first and outperformed everything else we’d planned”
Chris Courtney-Smith
Director of Data Operations, The Times
Case study
Subscriptions up 7% at The Times, with messaging informed by Electric Twin
The Times tested messages with three customer groups to understand which resonated most. The findings helped the team choose a new slogan as part of its work to grow subscriptions.
Read the full case study
“The tested initiative ranked first and outperformed everything else we’d planned”
Chris Courtney-Smith
Director of Data Operations, The Times
Case study
Subscriptions up 7% at The Times, with messaging informed by Electric Twin
The Times tested messages with three customer groups to understand which resonated most. The findings helped the team choose a new slogan as part of its work to grow subscriptions.
Read the full case study
“The tested initiative ranked first and outperformed everything else we’d planned”
Chris Courtney-Smith
Director of Data Operations, The Times
Customers & partners
10,000x your audience in 0.01x the time
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output, and we could prove it matched our real audience”
10,000x your audience in 0.01x the time
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output, and we could prove it matched our real audience”
10,000x your audience in 0.01x the time
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output, and we could prove it matched our real audience”