Creative testing
Know which creative will land, before you spend a penny
Test creative direction, ads, and video against a synthetic audience built from your customers. Launch campaigns with confidence.

Creative testing
Know which creative will land, before you spend a penny
Test creative direction, ads, and video against a synthetic audience built from your customers. Launch campaigns with confidence.

Creative testing
Know which creative will land, before you spend a penny
Test creative direction, ads, and video against a synthetic audience built from your customers. Launch campaigns with confidence.

Creative testing
Know which creative will land, before you spend a penny
Test creative direction, ads, and video against a synthetic audience built from your customers. Launch campaigns with confidence.

Creative testing
Know what creative will captivate your customers
Run hundreds of asset variations against any audience, so you know what resonates before you commit spend
Creative testing
Know what creative will captivate your customers
Run hundreds of asset variations against any audience, so you know what resonates before you commit spend
Creative testing
Know what creative will captivate your customers
Run hundreds of asset variations against any audience, so you know what resonates before you commit spend
Creative testing
Know what creative will captivate your customers
Run hundreds of asset variations against any audience, so you know what resonates before you commit spend
01 / Feature prioritisation
Will your creative land? Ask your target audience
Compare creative direction or topic
Get insights from each type of customer
Find out the why behind their choices



Creative testing
Test which type of image will stop the scroll
Compare creative headlines, taglines and messaging styles
Read the signals across different audiences and build your strategy around what next customers and find most compelling
Retire the losing variants before any spend is allocated

Creative testing
Test which type of image will stop the scroll
Compare creative headlines, taglines and messaging styles
Read the signals across different audiences and build your strategy around what next customers and find most compelling
Retire the losing variants before any spend is allocated

Creative testing
Test which type of image will stop the scroll
Compare creative headlines, taglines and messaging styles
Read the signals across different audiences and build your strategy around what next customers and find most compelling
Retire the losing variants before any spend is allocated

Creative testing
Know how your video will land
Chat with your audience, see what sticks in their minds
Test ads, promos, and motion concepts
Find out what resonates before you commit to production

Creative testing
Know how your video will land
Chat with your audience, see what sticks in their minds
Test ads, promos, and motion concepts
Find out what resonates before you commit to production

Creative testing
Know how your video will land
Chat with your audience, see what sticks in their minds
Test ads, promos, and motion concepts
Find out what resonates before you commit to production
Book a demo
Customers & partners
Case study
The Times tested every retention bet before building. Retention is up 7%
The Times are a user of Electric Twin to their streak strategies. The report & its targeted fatigue filter 1000+ subscription retention events.
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."

Chris Courtney-Smith
Director of product, The Times
Case study
The Times tested every retention bet before building. Retention is up 7%
The Times are a user of Electric Twin to their streak strategies. The report & its targeted fatigue filter 1000+ subscription retention events.
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."

Chris Courtney-Smith
Director of product, The Times
Case study
The Times tested every retention bet before building. Retention is up 7%
The Times are a user of Electric Twin to their streak strategies. The report & its targeted fatigue filter 1000+ subscription retention events.
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."

Chris Courtney-Smith
Director of product, The Times
What we’ve been up to
Company updates

Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·

News
What is a synthetic audience and how does it work?
3 Minutes
·

News
Why generic LLMs aren't synthetic audiences
·
What we’ve been up to
Company updates

Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·

News
What is a synthetic audience and how does it work?
3 Minutes
·

News
Why generic LLMs aren't synthetic audiences
·
What we’ve been up to
Company updates

Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·

News
What is a synthetic audience and how does it work?
3 Minutes
·

News
Why generic LLMs aren't synthetic audiences
·
10,000x Your audience in 0.01x the time
Discover why your customers are buying, find out what they think, and what they want, not words
10,000x Your audience in 0.01x the time
Discover why your customers are buying, find out what they think, and what they want, not words
10,000x Your audience in 0.01x the time
Discover why your customers are buying, find out what they think, and what they want, not words






