Telecom
What is Electric Twin
Electric Twin builds a synthetic version of your subscribers from your customer data.
You can ask them questions in plain English, and get answers the way your customers would give them, in seconds.
No panels, no fieldwork, no six-week wait.
Accurate, independently validated, with a 96% match against real-world surveys.
the Electric Twin platform
This is what it looks like. Ask a question in plain English, get research-grade answers in about a minute.
Understand the why behind every number. We give you evidence that stands up when the room asks how you know.
merlin.electrictwin.com
M
Merlin
Tested with @Broadband_Base, 2,400 synthetic respondents built from your subscriber base. At £4 a month:
Would switch at contract end
18%
Stay for a bill discount
35%
Stay for guaranteed speed and instant fault fixes
47%
The service promise beats the discount with your longest-tenured segment. Ask why, and every answer shows its reasoning.
Ask your subscribers anything…
How the audience is built
A synthetic audience is not a persona. It's a live audience of your customers that you can ask anything, then ask again.
We validate against a holdout of real respondents, so it holds up when you take it to the board.
Your data: surveys and focus group data
Validated against a holdout of real respondents before go-live
Onboarding takes days, not months. Your data stays yours.
@Broadband_Base
Synthetic audience
Respondents
2,400 synthetic subscribers
Built from
Subscriber base, usage and fault history, UK consumer dataset
Validation
up to 96% match against a real-respondent holdout
Ready to ask
Ask this audience
What operators test
Built for the teams the business turns to before it commits - Insight, Product, and Marketing
Model churn at £2, £4 and £6 a month price rises
Pricing and contract renewals
See the churn cliff before the letters go out. Model price sensitivity by segment, tenure and usage.
Test a broadband and mobile bundle with heavy streamers
New products and bundles
Validate demand for converged bundles, speed tiers and add-ons before network and build costs are committed. Test contract terms and mid-contract price-rise wording before they reach subscribers.
Which outage update message reduces inbound calls?
Service and communications
Find the message that keeps subscribers informed and out of the call queue. Test tone, timing and channel - and evidence fair treatment under Ofcom’s fairness commitments, including vulnerable-customer impact.
60s
to responses, instead of 6 weeks
Unlimited
questions and iterations, at no extra cost
50k evals
across 155 countries, continuously benchmarked
96%
match rate against real-world data
Why not the usual routes
A panel survey
Accurate, but slow
Six to eight weeks of fieldwork per question set, and a budget to match. Electric Twin matches panel accuracy and answers in about a minute. Keep the panel for the studies that truly need real respondents.
6-8 weeks, or 60 seconds
A generic LLM
Fast, but it has never met your customers
An LLM alone answers from the internet, not from your data - useful for drafting, blind on your subscribers. Modelled from your own data, Electric Twin reaches 96% against real-world answers.
Gut feel
Free, until it isn’t
Experience is a fine compass and a poor pricing model. The price-rise letters go out either way. The difference is whether you tested them on your subscribers first.
£0 today. Expensive at churn
Our accuracy
Proof from a global telecoms brand
distinct customer segments, surfaced in a single session
variance vs the client’s own traditional survey scores
How it works
Step 1
Build your audience
Synthetic subscribers built from your customer, usage and billing data. No panels, no recruitment.
Step 2
Ask the questions
Type them like you would to a colleague. No survey scripting, no fieldwork window.
Step 3
Get your answers
Research-grade results in seconds, benchmarked against real-world data.
Step 4
Dig deeper
Follow up on any answer and drill into segments until you have the why.
