Company Updates

UK and Electric Twin have announced a synthetic audience tool for The Times, called Times ExplorAItion. Read on to find out more about what they’ve built and the impact it has had.

The best decisions get made when the right information is available at the right time.

From Downing Street during lockdown to a $14m raise - why we're building the future of understanding people.

Electric Twin's Scientific Approach to Measuring Accuracy

Alex Cooper on leadership, high-stakes decisions, and why those lessons led him to start Electric Twin.

Internal audit to certification in 61 days. Startups move fast, and as it turns out, you can move fast on security & compliance too! 🤠

Ben talks through his journey from academic physics to leading applied AI in government, and how Electric Twin builds synthetic populations to predict behaviour.

Inside crisis decision-making, exposing broken systems and the gap between data and real behaviour

In this week’s Founder in Five, Cooper talks about trusting your team, the value of a co-founder, and tackling pre-seed funding while recovering from a head injury

Partnering with Electric Twin, The Times used reader data to simulate audience behaviour with AI

Data Scientist Dr. Ben Warner joins Sumner to expose how AI is now predicting human behaviour with 95% accuracy- redefining research and decision-making

Nowhere else brings together talent, world-class research, a thriving startup scene and deep financial muscle in the same way

Realistic virtual worlds are being used to safely test strategies and policies, saving lives and money. This £11bn industry is projected to reach £25bn by 2032

Ben Warner worked on the modelling for Covid and later co-founded Electric Twin to help businesses make better decisions

Dr Ben Warner, co-founder of Electric Twin and former Downing Street adviser, is creating AI tools that let leaders test decisions before they’re made.