Audience discovery
Demographics tell you who. We tell you why they buy
Go past the numbers to the motivation underneath. Ask why, keep asking, and see what really drives your audience.
Audience discovery
Demographics tell you who. We tell you why they buy
Go past the numbers to the motivation underneath. Ask why, keep asking, and see what really drives your audience.
Audience discovery
Demographics tell you who. We tell you why they buy
Go past the numbers to the motivation underneath. Ask why, keep asking, and see what really drives your audience.
Quant meets qual
Survey thousands. Then sit six of them down and ask why.
See how your audience splits, then hear the reasons in their own words. Ask as many follow-ups as you like, fully anonymised.
Book a walkthrough
How it works
Understand any audience,
in three simple steps
STEP 01
Every answer, in their words
Not everyone in your audience is the same. Find what separates them
STEP 02
Ask, then ask again
Follow up on any response and keep asking until the reason is clear
STEP 03
The why, not just the what
Every insight is captured, structured, and ready to act on
How it works
Understand any audience,
in three simple steps
STEP 01
Every answer, in their words
Not everyone in your audience is the same. Find what separates them
STEP 02
Ask, then ask again
Follow up on any response and keep asking until the reason is clear
STEP 03
The why, not just the what
Every insight is captured, structured, and ready to act on
How it works
Understand any audience,
in three simple steps
STEP 01
Every answer, in their words
Not everyone in your audience is the same. Find what separates them
STEP 02
Ask, then ask again
Follow up on any response and keep asking until the reason is clear
STEP 03
The why, not just the what
Every insight is captured, structured, and ready to act on
Customers & partners
Use cases
The questions your customer data can’t answer
Churn diagnosis
Find the customers who are abandoning ship
Retention driver analysis
Find the real predictors of loyalty, not the ones people report
Customer NPS
Find your biggest supporters, or your biggest detractors
Onboarding & activation
Find where new customers get stuck before the habit forms
Segment behaviour
Interrogate the routine behind a segment that behaves unlike the rest
Book a walkthrough
Case study
The Times tested every retention bet before building. Subscriptions are up 7%
The Times ran a study in Electric Twin to find which messages resonated the best with three sets of customers. The result? A new slogan that lifted subscription retention with customers
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."
Chris Courtney-Smith
Director of Data Operations, The Times
Case study
The Times tested every retention bet before building. Subscriptions are up 7%
The Times ran a study in Electric Twin to find which messages resonated the best with three sets of customers. The result? A new slogan that lifted subscription retention with customers
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."
Chris Courtney-Smith
Director of Data Operations, The Times
Case study
The Times tested every retention bet before building. Subscriptions are up 7%
The Times ran a study in Electric Twin to find which messages resonated the best with three sets of customers. The result? A new slogan that lifted subscription retention with customers
Read the full case study
"Electric Twin helped us reorder a roadmap that had already been approved. The tested initiative ranked first and outperformed everything else we'd planned."
Chris Courtney-Smith
Director of Data Operations, The Times
Optimise, by default
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”
Optimise, by default
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”
Optimise, by default
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”