Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Book a demo
How it works
Understand any audience,
in three simple steps
STEP 01
Every answer, in their words
Not everyone in your audience is the same. Find what separates them
STEP 02
Ask, then ask again
Follow up on any response and keep asking until the reason is clear
STEP 03
The why, not just the what
Every insight is captured, structured, and ready to act on
How it works
Understand any audience,
in three simple steps
STEP 01
Every answer, in their words
Not everyone in your audience is the same. Find what separates them
STEP 02
Ask, then ask again
Follow up on any response and keep asking until the reason is clear
STEP 03
The why, not just the what
Every insight is captured, structured, and ready to act on
Customers & partners
Industries
Built for decision-makers
These are just some of the industries that see value
Technology
Pressure-test features, pricing and product concepts with your users
Technology
Pressure-test features, pricing and product concepts with your users
Technology
Pressure-test features, pricing and product concepts with your users
FMCG
Screen names, designs and product concepts with your buyers
FMCG
Screen names, designs and product concepts with your buyers
FMCG
Screen names, designs and product concepts with your buyers
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Retail
Test promotions and new product decisions with your shoppers
Retail
Test promotions and new product decisions with your shoppers
Retail
Test promotions and new product decisions with your shoppers
Insurance
Validate product features, pricing, and messaging with your policyholders
Insurance
Validate product features, pricing, and messaging with your policyholders
Insurance
Validate product features, pricing, and messaging with your policyholders
What we’ve been up to
Company updates
Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·
News
What is a synthetic audience and how does it work?
3 Minutes
·
News
Why generic LLMs aren't synthetic audiences
·
What we’ve been up to
Company updates
Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·
News
What is a synthetic audience and how does it work?
3 Minutes
·
News
Why generic LLMs aren't synthetic audiences
·
What we’ve been up to
Company updates
Blog
What happens when you give the same survey to seven panels, and one AI?
5 minutes
·
News
What is a synthetic audience and how does it work?
3 Minutes
·
News
Why generic LLMs aren't synthetic audiences
·
Go from think to know
Transform your ideation process and back it with real data from the get-go
Go from think to know
Transform your ideation process and back it with real data from the get-go