Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
Initial concept / idea testing
Catch a weak idea on day one, not month three
Put any concept, title, or proposition in front of a synthetic audience built from your own customer data. Ask in plain English, get honest answers in about a minute.
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
What you can run
Test every idea, no matter how small
Put every concept in front of your customers and see what’s worth building — and what’s worth dropping
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Concept testing
Rank every concept by real purchase intent
Screen products, SKUs, and packaging designs with buyers
Rank purchase intent by consumer segment, not site-wide average
Kill weak concepts before they reach the development budget
Book a demo
How it works
Understand any audience,
in three simple steps
STEP 01
Build the audience
Choose your audience and save them as a new group
STEP 02
Test the concepts, read the result
Run a short survey comparing early-stage ideas. See which concept wins, with which segment and why
STEP 03
Dig into the why
Take the people who picked the winner into a deeper conversation in a focus group. Uncover the why behind their answers
How it works
Understand any audience,
in three simple steps
STEP 01
Build the audience
Choose your audience and save them as a new group
STEP 02
Test the concepts, read the result
Run a short survey comparing early-stage ideas. See which concept wins, with which segment and why
STEP 03
Dig into the why
Take the people who picked the winner into a deeper conversation in a focus group. Uncover the why behind their answers
Customers & partners
Industries
Built for decision-makers
These are just some of the industries that see value
Technology
Pressure-test features, pricing and product concepts with your users
Technology
Pressure-test features, pricing and product concepts with your users
Technology
Pressure-test features, pricing and product concepts with your users
FMCG
Screen names, designs and product concepts with your buyers
FMCG
Screen names, designs and product concepts with your buyers
FMCG
Screen names, designs and product concepts with your buyers
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Media & entertainment
Test new programmes, ideas, and formats, live with your audience
Retail
Test promotions and new product decisions with your shoppers
Retail
Test promotions and new product decisions with your shoppers
Retail
Test promotions and new product decisions with your shoppers
Insurance
Validate product features, pricing, and messaging with your policyholders
Insurance
Validate product features, pricing, and messaging with your policyholders
Insurance
Validate product features, pricing, and messaging with your policyholders
Go from think to know
Transform your ideation process and back it with real data from the get-go
Go from think to know
Transform your ideation process and back it with real data from the get-go