Pricing testing
Price with your audience, not against it
Test different pricing approaches and find out what your customers will pay
Pricing testing
Price with your audience, not against it
Test different pricing approaches and find out what your customers will pay
Pricing testing
Price with your audience, not against it
Test different pricing approaches and find out what your customers will pay
Pricing testing
Find out what your customer wants to pay, in every situation
Run pricing studies on your customers to find the price point they say yes, and stay
Pricing testing
Find out what your customer wants to pay, in every situation
Run pricing studies on your customers to find the price point they say yes, and stay
Pricing testing
Find out what your customer wants to pay, in every situation
Run pricing studies on your customers to find the price point they say yes, and stay
Feature & bundle valuation
Which features justify the price? Ask the people paying it
Present trade-off choices across features, prices, and bundles
Know exactly which features justify a higher price
Find the why behind their choices
Feature & bundle valuation
Which features justify the price? Ask the people paying it
Present trade-off choices across features, prices, and bundles
Know exactly which features justify a higher price
Find the why behind their choices
Feature & bundle valuation
Which features justify the price? Ask the people paying it
Present trade-off choices across features, prices, and bundles
Know exactly which features justify a higher price
Find the why behind their choices
Subscription & tier pricing
Find the price point that converts, by segment
Break down each segment's willingness to pay
Analyse why demand drops off per audience tier
Avoid cannibalising tiers or losing the middle pricing tier
Subscription & tier pricing
Find the price point that converts, by segment
Break down each segment's willingness to pay
Analyse why demand drops off per audience tier
Avoid cannibalising tiers or losing the middle pricing tier
Subscription & tier pricing
Find the price point that converts, by segment
Break down each segment's willingness to pay
Analyse why demand drops off per audience tier
Avoid cannibalising tiers or losing the middle pricing tier
New product pricing
Know your price ceiling before you set the price
Break down the right price range and the sweet spot for every segment
Explore how price appetite differs across audiences
Set the optimal price point for your new product entering the market
New product pricing
Know your price ceiling before you set the price
Break down the right price range and the sweet spot for every segment
Explore how price appetite differs across audiences
Set the optimal price point for your new product entering the market
New product pricing
Know your price ceiling before you set the price
Break down the right price range and the sweet spot for every segment
Explore how price appetite differs across audiences
Set the optimal price point for your new product entering the market
Book a walkthrough
Customers & partners
Pricing decisions across every category
Energy & utilities
Understand how to price new products and services in a competitive market
Energy & utilities
Understand how to price new products and services in a competitive market
Energy & utilities
Understand how to price new products and services in a competitive market
FMCG & CPG
Find the most optimal price for new products going on the shelf instead of guesswork
FMCG & CPG
Find the most optimal price for new products going on the shelf instead of guesswork
FMCG & CPG
Find the most optimal price for new products going on the shelf instead of guesswork
Media & subscriptions
Test pricing tiers and price sensitivity by reader segment before you publish
Media & subscriptions
Test pricing tiers and price sensitivity by reader segment before you publish
Media & subscriptions
Test pricing tiers and price sensitivity by reader segment before you publish
Finance
Predict revenue demand by understanding customer willingness to pay
Finance
Predict revenue demand by understanding customer willingness to pay
Finance
Predict revenue demand by understanding customer willingness to pay
Test before you go to market
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”
Test before you go to market
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”
Test before you go to market
A 20-minute live walkthrough, watch it answer your questions live
Chris Courtney-Smith
Director of Data Operations, The Times
“We went from rationing research to running it on demand. The same team, ten times the output - and we could prove it matched our real audience”