Latest blog posts

Introducing our research agent

Testing content before you commission it: how The Times did it

Synthetic vs traditional research: A side-by-side comparison

Synthetic respondents, personas, panels: what's the difference?

ChatGPT for market research: where it helps and where evidence runs out

How do synthetic audiences work?

Message testing with synthetic audience: what to test and how to read results

What happens when you give the same survey to seven panels, and one AI?

Why generic LLMs aren't synthetic audiences

Why your customers stopped answering surveys

What is a synthetic audience and how does it work?

Why Gen Z Generalisations Are Bad for Business

The Times announces its new synthetic audience tool, built on Electric Twin

Electric Twin named in the Entrepreneur UK 100

Electric Twin Raises $14m to Scale Synthetic Audience Platform