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Latest blog posts
Company blog
What happens when you give the same survey to seven panels, and one AI?
Prof. Michael Muthukrishna
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Jul 29, 2026
Why generic LLMs aren't synthetic audiences
Electric Twin
Jul 27, 2026
What is a synthetic audience and how does it work?
Jul 2, 2026
Why your customers stopped answering surveys
Alex Cooper, CEO / Co-Founder
Jul 24, 2026
Why Gen Z Generalisations Are Bad for Business
Jun 7, 2026
The Times announces its new synthetic audience tool, built on Electric Twin
Apr 28, 2026
Electric Twin named in the Entrepreneur UK 100
Entrepreneur
Mar 11, 2026
Electric Twin Raises $14m to Scale Synthetic Audience Platform
Feb 11, 2026
How Accurate Are Synthetic Audiences? Electric Twin's 96% Result Explained
Dr Ben Warner, Co-Founder, Electric Twin
Electric Twin is ISO 27001 certified
Gleb Lukicov, Founding MLOps Engineer
Dec 1, 2025
Simulating Ourselves
Nov 3, 2024
Why I joined Electric Twin
Yoanna Peneva, Tech Team
Aug 28, 2024
Company blogs