Financial services
Ask your customers anything,
get answers in seconds
Test account fees, product propositions and customer communications with your audience, before you go live
What is Electric Twin?
Electric Twin platform
We’re considering a £5 monthly fee for a packaged current account. Ask @Current_Account_Customers which benefits would make it worth paying for, what puts them off and how this differs by segment
ET
Illustrative workflow
01
Which benefits would make the monthly fee worthwhile?
02
What do customers think the fee covers?
03
What would stop them choosing the account?
Follow the first answer with a more specific question. Test the fee, the benefits and the wording separately
Ask your customers anything…
How we build your audience
Built from data you already have
We work with you to understand what customer data you have on hand, from surveys to behavioural data, to build your synthetic audience. Once we bring your audience to life, we run evaluations to measure its accuracy, so that you can check that their answers match what your real customers say
Built from your customer data
Evaluated via hold-out tests and other evaluation methodologies
@Current_Account_Customers
Example audience
Audience
Your current-account customers
Built from
Quantitative customer survey data
Validation
Checked against held-out research answers
Ready for follow-up questions
See the example
What you can test
Which features would justify a £5 monthly account fee?
Pricing propositions
Compare fees and benefit packages to understand customer demand. Explore what different customer segments value, what they would question and why
Which savings account offerings would your customers choose?
New products and features
Put new concepts to the test with your synthetic audience. Test the proposition, then follow up on what customers find valuable or interesting
How will this rate-change message land?
Customer communications
Test how customers react to new announcements and messaging before you send them. Compare copy versions and explore customer reactions
A 2-minute walkthrough
Read how The Times lifted subscription retention, and expanded their research capacity by 10x
10x
more research, with the same headcount and budget
running research independently
Get started with us
Go from question to answer in four steps
Step 1
Build your audience
Bring us your customer data and we’ll work with you to define the audience you want to understand
Step 2
Ask your question
Test a proposition, a fee or a piece of customer communication in plain English
Step 3
Analyse results
Look at the distribution of responses across the different customer segments
Step 4
Dig deeper into the why
Explore the reasons behind what your customers say