This month, Entrepreneur UK named us in their UK100 — a list of the startups they think are redefining British business in 2026. The feature covers how we use AI and social science to give organisations accurate insight into how their audiences think and behave, in minutes rather than weeks.
The Times uses it to inform content and commissioning decisions. Lebara uses it to stay close to their customer base without waiting on a research cycle every time a question comes up. Across media, telecoms, consumer goods, and healthcare, teams are making faster, better-informed decisions because the answers are available when they're needed.
That's what the synthetic audience category is really about: not just speed, but the quality of decisions that becomes possible when accurate audience intelligence is always within reach. The companies getting this right are moving faster, testing more, and backing their instincts with data rather than replacing them with it.
We're building the platform that makes that possible. Being included in the UK100 is a signal we're on the right track.

Read the full Entrepreneur UK feature here.